After working with Uber for months on new campaigns for their Advanced Technologies Group, they asked us to produce the media for their latest launch: Uber Freight. We wanted to create a journey that embodied the trucker lifestyle. We also wanted to convey that Uber Freight would give truckers control and freedoms that they previously didn’t have. Our production team hit the road to scout a diverse range of locations in the western United States. Once we had everything pre-visualized and locked in, we set-off on the road with a small production team to shoot roughly ten locations over five days. We approached this as a true road piece; staying in motels night after night and spending a lot of time on the road in transit to our next location. The piece was very well received by both the client and viewers.